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It goes by many names. Loyalty marketing, one-to-one marketing, customer relationship management. But whatever name you use, it's a powerful tool for retaining valuable customers and building profits
Comprehensive program design and management. Interactive Games is a leader in the design, development, administration, and analysis of loyalty marketing solutions. We provide a comprehensive range of software, services and expertise to manage all aspects of your program, from conception through administration.
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Developing the loyalty program concept and
setting its objectives |
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Structuring the mechanics of the program, including
its elements and budget |
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Designing a theme, name, and a logo or character for use as a program symbol |
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Employment of web based technology and database to interface with the target market |
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Developing and providing tangible club benefits |
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Creating and producing and sustaining on-going communications: print and electronic |
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Handling all aspects of customer service including tracking of purchases, processing of awards, in-bound 800 servicing, receiving award orders, processing orders, fulfillment and shipping |
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Measurement, tracking and analysis information about who your customers are and where, what, and how they purchase and how best to influence future behavior |
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